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High Demand Student Development

10% net return on studio apartments for students where demand outstrips supply

ONE London Road is a brand new investment opportunity in the UK Purpose Built Student Accommodation (PBSA) sector, a chance to purchase a fabulous income generating asset.
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With a huge shortage of quality accommodation in the area, ONE London Road (Phase 3) offers a unique and unrivaled option for students at an incredibly competitive price: 

  • Home to two universities, the area is screaming out for quality student accommodation. Demand versus supply is probably the strongest in the UK.
  • Modern self contained, fully furnished studio apartments, with a kitchenette and an en-suite bathroom, completed to a high standard.
  • Of the 282 originally offered just over 40 remain available.
  • With the town centre an easy 10 minute walk, ONE London Road will cater for students at both Keele and Staffordshire Universities.
  • All apartments priced at a very attractive £69,999.
  • 10% net returns assured for 3 years excluding Ground Rent (£350).
  • Payment to purchase is spread throughout the build.
  • 4% interest paid on deposited funds until completion.
  • The developer has an excellent track record, having built the 100% occupied, 160 room Keele House nearby.
  • Keele University will list the development on their dedicated accommodation site, where students can book apartments direct.
  • The first two blocks sold out quickly and are already under construction for completion in xxxx.
  • Phase 3 will complete in time for the 2020 academic year intake.

The Location


Newcastle-under-Lyme is a historic market town in Staffordshire and part of the wider Stoke-on-Trent area. With a population of 75,125 and a regional catchment area in excess of 140,000 the town has excellent transport links with the A500 providing direct access to the nearby M6. 

Direct rail services are available to London, Birmingham, Manchester and further afield from nearby Stoke-on-Trent railway station. Manchester and Birmingham International Airports are situated 35 and 54 miles away respectively and easily accessible. 

Newcastle-Under-Lyme has grown to become an education and service hub with both Keele University and the Royal Stoke University Hospital, one of the largest hospitals in the UK, situated in the town. 

In addition, the University of Staffordshire in nearby Stoke-on-Trent, has campuses across the country being consolidated into this location.

Situated on London Road, the development is a 10 minute walk to the town centre. The Royal Stoke University Hospital, home to the Keele University Medical School, is only a 5 minute walk in the opposite direction. 

The site provides easy access to both Keele and Stafford Universities, which are directly accessible in approx 20 minutes from bus stops located outside the development, with 4 buses per hour throughout the day.

The Student Market

The Newcastle & Stoke region is the largest higher education destination in Staffordshire and extremely popular with students. Keele University and the University of Staffordshire currently have a combined 24,270 full time students.

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The local Purpose Built Student Accommodation (PBSA) market is in its infancy in comparison to other UK locations with student populations of this size. The supply of PBSA is limited, with the vast majority of beds being under University ownership and both out dated and poorer quality. 

In Newcastle there are currently only 160 beds available in the direct let market. These are located in one scheme, Keele House, a previous and successful project by this developer. A further 440 are available in Stoke-On-Trent across three schemes. The area is significantly under supplied for the number of students there and this will only increase with the continued growth and popularity of Keele University. 

The majority of students are currently forced to live in poor quality HMO’s located throughout the area, vastly inferior to the product provided by ONE London Road, which will offer the highest quality accommodation for students in the region, superior to all current options.

Property Description


Phase 3 of ONE London Road follows in the same design, and high quality that was offered in Phases 1 & 2, both now sold out. The development has been very popular with investor clients due to the practicality provided by the development to the students it will service. 

These are high specification self contained studio apartments, with the majority being a generous 18 sqm. 

Phase 3 will complete in time for the 2020 academic year intake.

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A landmark scheme, ONE London Road provides quality accommodation and amenities for its student residents, with easy access to Keele and Staffordshire Universities, as well as the town centre. 

Phase 3 is arranged over ground and three further floors, with a roof terrace and use of the spacious external communal space. A generous amount of car parking is provided, giving ease of access for students moving in and out, for investors this also provides further potential for income generation. Residents also have use of the onsite bike storage.

The Specification

These high quality furnished apartments provide spacious accommodation compared to many student pods. Contemporary interiors compliment a refined exterior with inspired details.

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A restrained palette of materials that have a timeless elegance. Oak and porcelain are used with modern detailing to ensure they do not date. Door handles, light fittings and switches are a classic design.

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The on-site amenities for residents will include: 

  • Lounges / communal study spaces
  • Fully equipped gyms
  • Communal roof garden with bbq
  • Reception / Lobby
  • Lift Access
  • Large amount of car parking spaces
  • Secure bike storage
  • Onsite laundry facilities

A Credible Developer

Abode has a history of delivering exceptional, contemporary design with an unrivalled level of finish. They create accommodation that consistently raises the bar, guaranteeing that it is always in demand and more than capable of providing a return on your investment. 

Our 35 years of experience in the construction and development industries perfectly equip Abode to design and deliver successful property in the commercial, residential, retail and student sectors. High standards in both construction and specification are the foundation of everything that makes Abode successful. 

Previous projects by Abode:

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Keele House, Keele University 
Within walking distance of both Keele and Staffordshire University, Keele House caters exclusively to students looking to live both independently and comfortably. The development comprises 160 modern, self-contained studio suites completed to a high standard and fully furnished. Particularly popular with international students and postgraduates, Keele House provides first-class living standards coupled with a full range of facilities and communal meeting spaces and enjoys 100% occupancy. 

West Bar House 
West Bar House is the latest in a long line of purpose built, luxury developments designed to cater to Sheffield’s ever-increasing student population. Offering 89 high specification studio apartments along with a gym, dedicated game and cinema rooms, roof garden and concierge service, West Bar House is student accommodation with a difference, exceeding your expectations of what student accommodation can be. 

The Pavilion 
The Pavilion in Leeds is a 44 unit, state of the art student studio complex, comprising of a gym, cinema, games room and concierge along with the accommodation. The Pavilion is located in Headingley and directly opposite the Yorkshire County Cricket Club.

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